This is the first installment of our video series, EmberBites! EmberBites are quick hitting, "bite-sized" videos that will level up your digital marketing strategy.
Use paid ads as a lead off instrument to figure out which messages/media work best for your company
It's about using PPC early on to generate quick feedback. Then you can make a more informed decision on what is worth pursuing for organic traffic.
This option is very similar to real estate’s rent-to-own policy
The same applies in digital marketing
A Pay-Per-Click Campaign- this option will allows you to rent keywords on Google Ad Words to generate
Uncover profitable searches with Adwords that are worth targeting later with SEO. Learn which audiences and demographics respond best to your message.
Ultimately, you will measure what works and what does not
Learn fast and make a data-driven case for what you should be targeting in organic search
Let us know what you think