Happy New Year and Welcome to 2020! We can’t wait to see what 2020 will bring to the social media marketing game.
Today we will discuss “The 2020 Topics and Trends Report” from Facebook, which delves into conversation topics that gained traction on Facebook from 2018 to 2019. These topics uncover the evolution in user’s attitudes and behaviors over the last year. As marketers, we can use this information to understand where we are headed and better reach our clients with great messaging in 2020.
The report goes into detail about Facebook advertising trends in a number of countries. If you are advertising internationally we recommend you check it out. For today, we are focusing on 2020 Facebook trends for the US market.
Self-care is still in and...the bath is back!
Influencers and celebs started divulging their routines, then this translated into people glamming up their own baths for a relaxing experience. It was clearly a trickle-down effect.
Another topic Facebook analyzed shows that the environment is very important to US consumers. A lot of Americans are calling themselves “Flexitarians”, which means they are mostly plant-based but sometimes indulge in eating meat. The idea is that people are trying to move over to a diet that is better for the environment (less methane) so they are working harder to eat more sustainably without giving up their favorite foods.
Podcasts have also continued to gain momentum and are jumping to the big screen. Shows like Dirty John were so popular that they ended up being a TV show. Podcasts aren’t just for entertainment purposes but are also great for promoting your business, especially for B2B marketing and becoming a thought leader.
All of the trends are interesting but some have important implications for getting in the minds of your potential customers. Here are a few of our takeaways.
1) Influencers still have a big hold on people and can continue to drive not only buying decisions but behavior. This isn’t only limited to those with 100K followers, even the everyday person pushing out what they like affects their followers (we call these micro-influencers).
2) People are much more environmentally conscious. If you have products that are environmentally friendly or your company supports these types of causes, make sure to emphasize that value in your marketing.
3) Don’t disregard a podcast or even a media channel that seems a little “out there” or a-traditional. For example, TikTok is new, but with the diverse base it’s pulling in, for people looking to try something new off Facebook, it could be a good place to explore.
What do you think about Facebook’s findings? Leave us a comment below.