Schedule a call
1.01-1x1px-Embertribe-(Client-Services)-AK-148968-preview
BOOK DISCOVERY CALL

Ready to scale?

Pick the service you need and book a free Discovery Call.

How to Reduce Friction and Increase Conversion Rates in a B2B Lead Generation Model?

We've spent millions on Facebook and Google scaling fledgling brands into eCommerce empires. Now it's YOUR turn.

The Top 5 States Searching For The "Corona Beer Virus" [Analysis]

Josh Sturgeon
Last Updated April 27, 2021

As dangerous as a viral pandemic can be, an even more dangerous malady is sweeping the world today...

Misinformation.

While this post is a funny look at where world events overlap our work in digital marketing, the idea that a statistically significant sample of our population is concerned about the "Corona Beer Virus" is...disturbing?

Anyways, let's dive into the data and have a little fun!

According to a recent survey conducted by a PR firm, a staggering 38% of American beer drinkers would not buy a Corona beer under any circumstance while the virus is spreading.

I didn't believe the survey. Those results are easy to manipulate based on things like sample size and the wording of the questions.

But then I started seeing activity on search channels that were...amusing.

Here's the search volume on Google for the past 90 days related to the query "Corona Beer Virus".

There was a peak in search volume at the end of January and it has steadily tapered down throughout the month of February.

The Top 5 States Searching For "Corona Beer Virus"

Google trends also reveals the concentration of these searches by state (dun dun dun).

5. North Dakota

I can only imagine how cold it is in North Dakota this time of year. Those beachy, sun-drenched commercials must be top of mind right now.

4. Hawaii

What better place to enjoy a cold one with a wedge of lime? To be fair to Hawaii, vacationers escaping the cold North Dakota winter could be skewing the results here.

3. District of Columbia

They either know something we don't (uh oh), or our country's politicians are even more dense than we anticipated.

2. Maine

Oh, Maine. You're such a delightful state. You are, as the license plate proudly announces, "The way life should be". That's why I'm pleased to share that pairing a Corona with your lobster poses no risk to your idyllic existence.

1. Nebraska

The land of great steaks and Warren Buffet. I've got nothing here. No clue why. Venture a guess?

Real World Impact

Constellation brands saw an 8% drop in share price in after hours trading Thursday.

Related to the Corona Beer Virus mixup?

Maybe, maybe not. 

But if it is...this could be a good time to buy :)

 

Ready to scale your profits sustainably?

LET'S TALK
TJ Jones -  CoFounder EmberTribe (1)

T.J. Jones

CoFounder EmberTribe

TJ will help you uncover some of the best growth opportunities for your brand in the First Call.

Testimonials

With over 10 years of experience and 80 million in ad spend under our belts, we know how to guide businesses from fizzle to sizzle.

Seth Bunch-1
"Embertribe has been incredible to work with. Not only are they knowledgeable and the best at their craft but they care about you and your business. Highly recommend!"

Seth Bunch

Founder of Xylem Woodworks

Portrait Lisa FusionBelts
"I tried one company before you guys but you guys are better. And you're all good looking too."

Lisa Vigliorolo

Founder of Fusion Belts

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 45.01
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

Duncan Street

Co-founder, Qeepsake

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 49.01
“One of the things I love most about working with EmberTribe which has been a standout from working with other companies is that there's a level of ownership that the team has in what we're doing that you really feel like they care."

Cody Barbo

Cofounder, Trust & Will

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 57.01
"All around great team...The EmberTribe team really answered my technical questions without hesitation...Helped me understand where my business was lacking. It's hard to find companies nowadays that really go above and beyond."

Joey Hettler

Media and Marketing Coordinator at Altis

Grow Faster, Smarter with EmberTribe

If you are stuck on the half a million yearly revenue plateau, you need a growth agency that will get to know your business, audiences, and growth opportunities like the backs of their hands—and let you in on everything they learn. 

No secrets, no bull. Just making sparks fly together.

✅ Focused on revenue

Look elsewhere if you're looking for a new logo or brand identity via 200-page slide decks. Those marketing disciplines have their place, but they're not our focus. We've doubled down on growing sales and injecting our clients with cash flow.

✅ We move fast

The typical agency model moves slowly: endless meetings, thousands of email threads, lots of talk, but little action. EmberTribe is different. We know what it takes to grow fledgling brands into formidable empires: a hell of a lot of execution.

✅ Trusted by the best

We've been recognized by Facebook and Google as one of the top agencies in the world. We're a mentor to startups within Techstars, Y Combinator and regularly consult with programs at MIT and Harvard Business School. Now it's time to add you to our Tribe.

Okay, let's do this!

Book Discovery Call

You May Also Like

These Stories on Digital Marketing