So that tells you a little bit something about the device preference, the fact that they are mobile only also, they're mostly on their phones when they're browsing Facebook, compared to the average.
Another one here is to look at the Household tab, and what this reveals is household income.
Now you can see that we're biased here towards the lower end of the income spectrum, so maybe 30 to 40 thousand dollars a year. The bulk of our audience makes less than $50,000 a year. And they are renters.
So if we just pause here for a second and we think, okay, we're talking about people who are primarily between the ages of 18 and 34, we know their interests, some of the shows that they like, some of the music they like to listen to, and we know that a disproportionate amount of them are using Android devices. And they make under $50,000 a year, usually between 30 and 40 thousand dollars a year.
So we're piecing together a nice picture in a matter of minutes of who our audience is. And another thing here is even spending methods.
So we can see that this really sticks out, they're a primarily cash spending audience.
So maybe these are younger people who haven't established credit yet so they don't have credit cards, and their primary means of spending is to use cash or a debt card.
So again, here in just a matter of minutes we've been able to get some more insights that are really actionable about how we might want to reach these people, how we might want to call them to action in terms of making a purchase, and really what their household situation looks like.
So, use this data to better understand the people that you already have on your list, but also you can use it to understand the people that you're going to go after and try to make as new customers.