3 Messages You Need For Your Shopify Email Marketing [+ Templates]

Last Updated May 3, 2021

If you’ve got a store on Shopify, you’re in it to generate sales

One of the best ways to drive your revenue is by using email to your Shopify customers. Email marketing is an awesome tool for retaining customers and keeping them engaged with your brand.

A great feature of Shopify is that each time customers set up an account at your Shopify eCommerce site, they are agreeing to receive messages from your store. That lays the foundation for using Shopify email marketing as a direct connection to your customers.

Unlike social media or paid ads, which customers may not see, emails are delivered right to their inbox.  Email marketing also provides an incredibly high ROI.  For every dollar you spend on email marketing, companies report an average return of $42. 

If you’re looking for D2C (direct-to-consumer) email marketing templates to help ramp up sales, here’s what you need to know.

Must-Have Shopify Email Marketing Messages [+ 5 Free Templates]

There are many Shopify email marketing templates you may choose to test with your customers. However, the three most important Shopify emails you need in your toolbox are:

  1. The welcome email
  2. The thank you email
  3. The abandoned cart email

We’re going to break down the purpose of each of these types of messages plus give you a few examples and free customizable email templates to use for your Shopify store.

1. The Welcome Email for eCommerce

The welcome email is your first formal introduction to your customers. They might have found you through an ad, or maybe via social media, but up until this point you haven’t had the opportunity to speak directly to your audience. With emails, you can send highly personalized messages to people who have entered your funnel. 

This email should introduce your brand, define your unique selling proposition, and nudge people to become customers.

Shopify Welcome Email Example

Subject: Welcome to our family!
 

Janna, thanks for joining our community! 

We believe in using only carbon-neutral raw materials and sustainable products to create a diverse line of distinct and colorful jewelry that will make you look great.

Check out our new springtime collection and get 10% off your first order.

SHOP NOW

 

Shopify Welcome Email Template

Subject: Welcome to our family!

[FIRST NAME], thanks for joining our community! 

We believe in [UNIQUE VALUE PROPOSITION].

Check out [PRODUCT or COLLECTION] and [OFFER] for your first order.

[Call-to-action button]

 

2. The Order Confirmation Email

After a purchase, you should always send a thank you to your customer to solidify the relationship and reassure them that their order is being processed.  

This email message should also include order and tracking information.

Order confirmation emails have the highest open rates in eCommerce.  Now that you’ve got your customer’s attention, you’ve found a great way to upsell related products or offer an additional incentive to attract repeat business.

Order Confirmation Email Example #1

Subject: Your order confirmation

Lindsey, thanks for the order!  We’ll process it as soon as possible and let you know when it’s shipped. 

Here’s your order summary:

  • Item #1
  • Item #2
  • Item #3

View your order online. If you have any questions about your order, please contact us.

Customers that bought this often purchased these items. 

  • Complementary item #1
  • Complementary item #2

It’s not too late to add them to your purchase and get them delivered together with no additional shipping charges. 

If you order from us again, please use the discount code SUMMERTIME10 for 10% off your next order. Remember, shipping is always free!

SHOP NOW

 

Order Confirmation Email Template #1

Subject: Your order confirmation

[First Name], thanks for the order!  We’ll process it as soon as possible and let you know when it’s shipped. 

Here’s your order summary:

[LIST ORDER DETAILS]

View your order online [Include a link]. If you have any questions about your order, please contact us [Link to contact information].

Customers that bought this often purchased these items. 

[LIST COMPATIBLE ITEMS]

It’s not too late to add them to your purchase and get them delivered together with no additional shipping charges. 

If you order from us again, please use this [OFFER] for [EXCLUSIVE BENEFIT], and remember [UNIQUE CUSTOMER SERVICE CALL OUT]!

[Call-to-action button]

 

When an item ships, you should also send a shipping email with an order update and tracking information.  It’s also another good place to seek additional sales.

Order Confirmation Email Example #2

Subject: Your Order Has Shipped

Logan, your order #1234567890 has shipped. 

It is scheduled to arrive on May 3rd via UPS.  Use tracking number 0000000000000456 to follow its journey to your door.

We want to thank you for being a loyal customer and offer you this exclusive discount code for your next order.  Use code IMAHAPPYCUSTOMER to get 10% off your next purchase.

 

Order Confirmation Email Template #2

Subject: Your Order Has Shipped

[FIRST NAME], your order [ORDER NUMBER] has shipped.  It is scheduled to arrive on [DATE] via UPS.  Use tracking number [TRACKING NUMBER ] to follow its journey to your door.

We want to thank you for being a loyal customer and offer you this exclusive discount code for your next order.  Use code [UNIQUE CODE] to get [OFFER].

 

3. The Abandoned Cart Email

It’s frustrating that so many shoppers select items and put them in their shopping carts but never complete the sale. More than 8 out of 10 online shopping orders were abandoned in 2020, according to Statista.  These are prime targets for remarketing.

Think of the abandoned cart email in two stages. The first should be sent within an hour after the abandonment occurs.  It should remind shoppers that they didn’t complete the sale. The second should occur in a day or two after the first email to remind them again and offer them an incentive to convert.

Abandoned Cart Email Example #1

Subject: Your cart is waiting

Trina, are you still thinking it over?  We noticed you left some items in your shopping cart.  Don’t worry, they’re still waiting for you!

Click here to keep shopping

 

Abandoned Cart Email Template #1

Subject: Your cart is waiting

[FIRST NAME], are you still thinking it over?  

We noticed you left some items in your shopping cart.  Don’t worry, they’re still waiting for you!

[CALL-TO-ACTION]

 

Abandoned Cart Email Example #2

Subject: Items in your cart are about to expire

Trina, those items you left in your shopping cart are about to expire.  If you’re ready to make your purchase, act now!

Still not sure?  If you buy within the next 24 hours, you can use the special discount code 5OFFTODAY to get a 5% discount on your purchase.

USE DISCOUNT

 

Abandoned Cart Email Template #2

[FIRST NAME], those items you left in your shopping cart are about to expire.  If you’re ready to make your purchase, act now!

Still not sure?  If you [ACTION TO TAKE], you can use the [SPECIAL OFFER] on your purchase.

[CALL-TO-ACTION BUTTON]

 

If they haven’t acted after the second email, they’re probably not going to convert on this purchase for the time being, but at least they have entered your funnel.

Other D2C eCommerce Email Marketing Strategies

Another effective email tactic is targeted at lapsed customers.  It can be as simple as letting customers know you’ve missed them, highlighting a product or new promotion, and adding an incentive to entice them to re-engage.

You may also want to use email marketing for:

  • Messaging around holidays
  • Special offers, promotions, or sales
  • Discount codes
  • Seasonal product offerings
  • Exclusive offers
  • Sweepstakes or contests
  • How-to or educational content
  • Grow Conversions and Revenue

EmberTribe is an eCommerce Digital Marketing Agency that gets results.  We use email marketing as part of our proven growth system that’s responsible for hundreds of millions of dollars in eCommerce sales.  While email marketing is an important part of your growth strategy, it takes a comprehensive marketing strategy to achieve greatness.

If you’re ready to significantly increase conversions and revenue for your D2C eCommerce site, contact us at EmberTribe today and let us help you grow your business.

Jump on a call with one of our growth experts. We'll talk about your goals and create a strategy to get results. 

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