Schedule a call

Ready to scale?

Pick the service you need and book a free Discovery Call.

How to Reduce Friction and Increase Conversion Rates in a B2B Lead Generation Model?

We've spent millions on Facebook and Google scaling fledgling brands into eCommerce empires. Now it's YOUR turn.

How to Find the Right Ecommerce Google Ads Agency for Your Business

Andres Morales Zuleta
Last Updated October 31, 2023

Finding the right ecommerce  Google Ads agency for your business can be a daunting task. With so many options available, it's important to understand the role of a Google Ads agency and why your ecommerce business needs one. Here, we'll explore key factors to consider when choosing a Google Ads agency, how to evaluate their performance, questions to ask potential agencies, and how to make the final decision. By following these steps, you'll be on your way to finding the perfect agency to help grow your ecommerce business.

A Google Ads Agency

When it comes to online advertising, Google Ads is an incredibly powerful tool. With billions of searches conducted on Google every day, businesses have a unique opportunity to reach their target audience and drive traffic to their websites. However, navigating the intricacies of Google Ads can be challenging, especially for businesses without a dedicated marketing team or the necessary expertise. That's where a Google Ads agency comes in.

e-commerce ads google ads agency

A Google Ads agency is a team of experts that specialize in managing Google Ads campaigns for businesses. They have the knowledge and experience to create and optimize ad campaigns that generate leads and drive conversions. Their expertise extends beyond simply setting up ads, as they also analyze data, monitor performance, and make adjustments to maximize results. By hiring a Google Ads agency, you're leveraging their expertise to  boost your online presence and attract more customers.

Why Your Ecommerce Business Needs a Google Ads Agency

Google Ads is one of the most effective advertising platforms for ecommerce businesses. It allows you to reach potential customers at the moment they're actively searching for products or services similar to what you offer. However, managing Google Ads campaigns requires expertise and constant monitoring to ensure optimal performance. By partnering with a Google Ads agency, you can offload this responsibility to professionals who specialize in navigating the complexities of the platform. They'll help you create engaging ads, target the right keywords, and maximize your advertising budget, ultimately resulting in increased website traffic and conversions for your ecommerce business.

Running a successful ecommerce business involves more than just setting up an online store and waiting for customers to come. It requires a strategic approach to marketing and advertising to stand out in a crowded online marketplace. This is where a Google Ads agency can be a game-changer for your ecommerce business.

When you partner with a Google Ads agency, they will take the time to understand your ecommerce business inside out. They'll delve deep into your product offerings, target audience, and competitive landscape. Armed with this knowledge, they will develop a comprehensive Google Ads strategy that aligns with your business goals and drives results.

marketing expert e-commerce ads

One of the key advantages of using Google Ads for your ecommerce business is the ability to target specific keywords that potential customers are actively searching for. For example, if you sell organic skincare products, a Google Ads agency can help you identify relevant keywords like "organic skincare," "natural beauty products," or "vegan skincare." By targeting these keywords, your ads will appear at the top of Google's search results when someone searches for these terms, increasing the visibility of your ecommerce business and attracting potential customers.

Nonetheless, managing Google Ads campaigns requires ongoing optimization and monitoring. Bids need to be adjusted, ad copy needs to be refined, and targeting parameters need to be tweaked to stay ahead of the competition. This can be time-consuming and overwhelming for ecommerce business owners who are already juggling multiple aspects of their business. By partnering with a Google Ads agency, you can focus on running your business while leaving the intricacies of Google Ads to the experts.

A Google Ads agency will continuously monitor the performance of your campaigns, analyzing data and making data-driven decisions to improve results. They will identify trends, uncover opportunities, and make strategic adjustments to ensure that your advertising budget is being used effectively. With their help, you can maximize your return on investment and drive more traffic to your ecommerce website, ultimately leading to increased sales and revenue.

In conclusion, a Google Ads agency plays a crucial role in helping businesses navigate the complexities of Google Ads and drive results. By leveraging their expertise, businesses can reach their target audience, increase online visibility, and attract more customers. Whether you're a small business owner or an ecommerce entrepreneur, partnering with a Google Ads agency can be a game-changer for your online advertising efforts.

Factors to Take into Account

These factors will help you narrow down your options and find an agency that aligns with your business goals and requirements.

Agency's Experience and Expertise

One of the most important factors to consider is the agency's experience and expertise. Look for an agency that has a proven track record of managing successful Google Ads campaigns for ecommerce businesses. They should have experience in your industry and possess a deep understanding of the unique challenges and opportunities within the ecommerce space. Additionally, the agency should stay up-to-date with the latest trends and best practices in Google Ads to ensure they deliver optimal results for your business.

Understand the Ecommerce Industry

It's crucial to find a Google Ads agency that understands the intricacies of the ecommerce industry. They should be familiar with the specific needs and requirements of ecommerce businesses, such as product listings, shopping campaigns, and conversion tracking. This industry knowledge will enable them to create tailored strategies that resonate with your target audience and drive meaningful results for your ecommerce business.

Proven Track Record and Client Testimonials

Before making a decision, it's essential to review the agency's track record and client testimonials. Look for case studies or success stories that showcase their ability to generate positive results for their clients. Additionally, reach out to their previous or current clients to get firsthand feedback on their experience working with the agency. This will provide valuable insights into the agency's communication, performance, and overall satisfaction of their clients.

How to Evaluate a Google Ads Agency's Performance

Once you've narrowed down your options and selected a few potential Google Ads agencies, it's time to evaluate their performance. This step will help you assess their capabilities and determine if they're the right fit for your ecommerce business.

Key Performance Indicators (KPIs) to Look For

When evaluating an agency's performance, there are several key performance indicators (KPIs) to consider. These may include click-through rates (CTR), conversion rates, cost per click (CPC), return on ad spend (ROAS), and overall return on investment (ROI). Look for agencies that have consistently delivered positive results across these metrics, as it's a strong indicator of their ability to optimize campaigns and generate meaningful outcomes for their clients.

ecommerce ads google boost sales

Understand Google Ads Reports

Google Ads agencies provide regular reports on campaign performance, which include various data and metrics. When reviewing these reports, pay attention to the level of detail provided and how well the agency explains the insights derived from the data. A good agency will not only present the numbers but also provide actionable recommendations for improvement based on the data analysis. This demonstrates their commitment to transparency and their ability to make data-driven decisions.

Key Questions 

As you move closer to making a decision, it's crucial to ask potential Google Ads agencies a series of questions to ensure they meet your business requirements and expectations. These questions will help you gain insights into their strategies, pricing, and contract terms.

Questions About Their Strategy

  • How do you determine which keywords to target in a Google Ads campaign?
  • What is your approach to optimizing ad copy and landing pages?
  • How do you target and segment audiences to maximize campaign performance?

Questions About Their Pricing and Contracts

  • What is your pricing structure?
  • Do you charge a flat fee or a percentage of the advertising spend?
  • Are there any long-term contracts or commitments?

Make the Final Decision

After careful consideration and evaluation, it's time to make the final decision and choose your Google Ads agency. This decision shouldn't be taken lightly, as it will have a significant impact on your ecommerce business's success.

Compare Your Options

Take the time to compare the options you've narrowed down based on their experience, expertise, performance, and pricing. Consider the agency's communication style and how well they understand your business goals. Additionally, assess their ability to align with your core values and work collaboratively with your team.

Take an Informed Decision

Ultimately, the right Google Ads agency for your ecommerce business will be the one that demonstrates a deep understanding of your industry, possesses the necessary expertise, and aligns with your business goals. Trust your instincts and choose an agency that you believe will be a long-term partner in helping you achieve your ecommerce business objectives.

By following the steps outlined in this article, you'll be well-equipped to find the right ecommerce Google Ads agency for your business. Remember to consider the agency's experience, understanding of the ecommerce industry, and track record of success. Evaluate their performance based on key metrics and ask important questions to gain a clear understanding of their strategies and pricing. Making an informed decision will set your ecommerce business on the path to success with effective Google Ads campaigns.

Ready to scale your Google Ads Strategy?

We've been doing this for some time now... So we know how to help businesses scale their brands sustainably. Schedule a free discovery call with our growth experts today!

let's talk

T. J. Jones 

CoFounder EmberTribe

TJ will help you uncover some of the best growth opportunities for your brand in the First Call.


With over 10 years of experience and 80 million in ad spend under our belts, we know how to guide businesses from fizzle to sizzle.

Seth Bunch-1
"Embertribe has been incredible to work with. Not only are they knowledgeable and the best at their craft but they care about you and your business. Highly recommend!"

Seth Bunch

Founder of Xylem Woodworks

Portrait Lisa FusionBelts
"I tried one company before you guys but you guys are better. And you're all good looking too."

Lisa Vigliorolo

Founder of Fusion Belts

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 45.01
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

Duncan Street

Co-founder, Qeepsake

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 49.01
“One of the things I love most about working with EmberTribe which has been a standout from working with other companies is that there's a level of ownership that the team has in what we're doing that you really feel like they care."

Cody Barbo

Cofounder, Trust & Will

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 57.01
"All around great team...The EmberTribe team really answered my technical questions without hesitation...Helped me understand where my business was lacking. It's hard to find companies nowadays that really go above and beyond."

Joey Hettler

Media and Marketing Coordinator at Altis

Grow Faster, Smarter with EmberTribe

If you are stuck on the half a million yearly revenue plateau, you need a growth agency that will get to know your business, audiences, and growth opportunities like the backs of their hands—and let you in on everything they learn. 

No secrets, no bull. Just making sparks fly together.

✅ Focused on revenue

Look elsewhere if you're looking for a new logo or brand identity via 200-page slide decks. Those marketing disciplines have their place, but they're not our focus. We've doubled down on growing sales and injecting our clients with cash flow.

✅ We move fast

The typical agency model moves slowly: endless meetings, thousands of email threads, lots of talk, but little action. EmberTribe is different. We know what it takes to grow fledgling brands into formidable empires: a hell of a lot of execution.

✅ Trusted by the best

We've been recognized by Facebook and Google as one of the top agencies in the world. We're a mentor to startups within Techstars, Y Combinator and regularly consult with programs at MIT and Harvard Business School. Now it's time to add you to our Tribe.

Okay, let's do this!

Book Discovery Call

You May Also Like

These Stories on Google ads