Schedule a call

Ready to scale?

Pick the service you need and book a free Discovery Call.

We've spent millions on Facebook and Google scaling fledgling brands into eCommerce empires. Now it's YOUR turn.

Pinterest Marketing Services: A Comprehensive Guide

Andres Morales Zuleta
Last Updated December 7, 2023

Did you know that 52% of US millennials use Pinterest? Among the myriad of platforms available, Pinterest has emerged as a powerful platform for enhancing e-commerce businesses. It allows to showcase their products and engage with potential customers. In this comprehensive guide, we will delve into the world of Pinterest Marketing Services, including its e-commerce ads, while exploring its basics, setting up a business account, developing a marketing strategy, and optimizing SEO to maximize your business's presence on Pinterest.

The Basics of Pinterest Marketing

Pinterest is a visual discovery and bookmarking platform where users can discover and save ideas for various aspects of their lives. It provides a unique opportunity for businesses to showcase their products and services through visually appealing pins, which users can save and share.

When it comes to understanding the basics of Pinterest marketing, it's important to recognize the platform's user base. Pinterest has a predominantly female audience, with women in the age range of 18 to 34 years being the primary users. This demographic presents valuable opportunities for businesses targeting this specific audience.

One of the key aspects of Pinterest marketing is creating visually appealing pins that capture the attention of users. High-quality images, creative designs, and engaging content are essential for standing out in the Pinterest feed. Businesses can use this platform to showcase their products in a way that resonates with their target audience.

Why Pinterest Marketing is Essential for Businesses

Pinterest marketing has proven to be a highly effective strategy for businesses in various industries. With over 450 million active users worldwide, businesses have the potential to reach a vast audience and increase brand visibility. The platform's user base is highly engaged, with users spending an average of 14.2 minutes per visit, making it an ideal platform for businesses to capture the attention of their target audience.

One of the key reasons why Pinterest marketing is essential for businesses is the strong intent to purchase among Pinterest users. According to a study conducted by Pinterest, 85% of weekly Pinners have made a purchase based on content they saw from brands on Pinterest. This presents a significant opportunity for businesses to drive conversions and increase sales.

ecommerce ads Pinterest marketing

In addition to the large user base and high intent to purchase, Pinterest offers unique features that make it a valuable platform for businesses. Rich Pins, for example, allow businesses to provide detailed information about their products, such as pricing, availability, and product descriptions. This additional information helps users make informed decisions and increases the chances of conversions.

Another valuable feature offered by Pinterest is Buyable Pins. These pins enable users to make purchases directly through the platform, without having to leave the site. This seamless shopping experience makes it easier for users to convert and provides businesses with a direct channel to drive sales.

Your Pinterest Business Account

Setting up a Pinterest business account is an important step towards establishing a strong online presence for your brand. By utilizing the platform's unique features and tools, you can effectively showcase your products or services to a wider audience. In this guide, we will explore the key elements of creating a compelling business profile and utilizing Pinterest Analytics to measure your success.

Creating an Effective Business Profile

When it comes to creating your Pinterest business profile, attention to detail is crucial. Start by selecting a profile picture that accurately represents your brand. This could be your company logo or a visually appealing image that reflects your brand identity, and therefore, it will be the initial flag of your brand awareness in the mind of the consumer. Make it count!

In addition to a captivating profile picture, it is essential to provide a concise yet informative bio that highlights your business's unique selling points. Use this space to briefly explain what sets your brand apart from the competition and why users should follow or engage with your content.

Completing your profile with contact information and links to your website and other social media platforms is also crucial. This allows users to easily connect with your brand and explore your offerings further. By providing multiple avenues for engagement, you increase the chances of converting Pinterest users into loyal customers.

Understanding Pinterest Analytics

Once your business account is set up, it's time to dive into the world of Pinterest Analytics. This powerful tool provides valuable insights into your audience and the performance of your pins. By understanding these analytics, you can make data-driven decisions to optimize your marketing strategy and drive better results.

pinterest marketing ecommerce ads

One of the key metrics to track is impressions, which refers to the number of times your pins are seen by users. By monitoring impressions, you can gauge the reach of your content and identify trends that resonate with your audience. Engagements, another important metric, measure the number of interactions users have with your pins, such as saves, clicks, and comments. By analyzing engagements, you can determine which pins are most effective in capturing users' attention and driving engagement.

Click-through rates (CTR) are yet another crucial metric to keep an eye on. CTR measures the percentage of users who click on your pins to visit your website or landing page. By tracking CTR, you can assess the effectiveness of your call-to-action and optimize your pins to drive more traffic to your desired destination.

By utilizing Pinterest Analytics, you can gain a deeper understanding of your audience's preferences, behaviors, and interests. This Data-Driven-Marketing allows you to tailor your content to better resonate with your target audience, resulting in increased engagement, conversions, and ultimately, business growth.

A Pinterest Marketing Strategy

When it comes to developing a successful Pinterest marketing strategy, there are several key factors to consider. One of the first steps is identifying your target audience and understanding their preferences and interests. This can be done through thorough research and analysis of Pinterest Analytics.

By delving into the data provided by Pinterest Analytics, you can gain valuable insights into your target audience's behavior. This information will help you create content that not only resonates with them but also meets their needs and desires.

Then you should analyze your competitors. By studying what your competitors are doing on Pinterest, you can gain inspiration and identify opportunities to differentiate your brand.

Once you have a clear understanding of your target audience and have analyzed your competitors, it's time to start crafting your brand's Pinterest content strategy. Creating compelling and visually appealing content is crucial for success on this platform.

Pinterest encourages businesses to not only promote their products but also provide inspiration and helpful information to users. This means that your content strategy should go beyond simply showcasing your products. It should also include lifestyle pins, tutorials, and user-generated content.

By blending promotional pins with other types of content, you can establish your brand as an authority in your niche. This will help build trust with your audience and keep them coming back for more.

Overall, developing a Pinterest marketing strategy requires a deep understanding of your target audience, careful analysis of your competitors, and a thoughtful approach to content creation. By taking these steps, you can position your brand for success on Pinterest and tap into the platform's vast potential.

Pinterest Advertising Tools

When it comes to advertising on Pinterest, there are several tools and strategies that businesses can leverage to maximize their reach and drive more traffic to their websites. Two of the most effective advertising tools on Pinterest are Promoted Pins and Pinterest Shopping Ads.

Exploring Promoted Pins

Promoted Pins are a powerful advertising tool that allows businesses to boost the visibility and reach of their pins. By strategically targeting specific keywords, interests, and demographics, promoted pins can help drive more traffic to your website, increase brand awareness, and  generate leads and sales.

Pinterest ads ecommerce

But how can you optimize your promoted pins to ensure they resonate with your target audience and encourage engagement? Crafting compelling visuals is key. Eye-catching images and videos can capture the attention of users as they scroll through their Pinterest feed. Additionally, compelling copy is essential. Your pin's description should be concise, yet persuasive, highlighting the unique selling points of your product or service. Finally, don't forget to include clear calls to action. Whether it's "Shop Now," "Learn More," or "Sign Up," a strong call to action can prompt users to take the desired action.

Leveraging Pinterest Shopping Ads

Pinterest Shopping Ads provide businesses with a unique opportunity to showcase their products to users actively searching for inspiration and research. These paid ads feature product information, pricing, and availability directly on Pinterest, making it convenient for users to explore and purchase products without leaving the platform.

For businesses looking to leverage Pinterest Shopping Ads effectively, there are a few key steps to consider. First and foremost, ensure that your product catalog is up to date and accurately reflects your inventory. This will help avoid any discrepancies or disappointments for potential customers. Additionally, optimizing your ads for mobile is crucial. Pinterest is primarily accessed through mobile devices, so it's essential to ensure that your ads are visually appealing and user-friendly on smaller screens. By doing so, you can maximize your reach and conversion potential.

Overall, Pinterest offers a range of advertising tools that businesses can utilize to expand their online presence and drive more traffic and sales. Whether it's through Promoted Pins or Pinterest Shopping Ads, taking advantage of these tools can help businesses connect with their target audience and achieve their marketing goals.

Pinterest SEO

Importance of Keywords in Pinterest

Keywords play a crucial role in Pinterest's search algorithm, making it essential to optimize your pins and boards with relevant keywords. Conduct thorough keyword research to identify popular search terms in your niche and strategically incorporate them into your pin descriptions, titles, and board names.

Consider using long-tail keywords to target specific niches and optimize your pins for different seasons, events, or trends to increase their visibility in search results.

Utilizing Hashtags Effectively on Pinterest

Hashtags are another powerful tool to maximize your visibility on Pinterest. Research popular and relevant hashtags in your industry and incorporate them into your pin descriptions to increase the discoverability of your content.

Be strategic with your hashtags, using a combination of broad and specific terms to reach a wider audience while targeting users interested in your specific niche.

Master it

Mastering Pinterest marketing services is very helpful for businesses looking to expand their online presence and connect with their target audience. By understanding the basics, setting up a business account, developing a marketing strategy, utilizing advertising tools, and optimizing SEO, businesses can leverage Pinterest's potential to drive brand awareness, engagement, and conversions. Keep in mind that Pinterest is a dynamic platform, so continuously monitor analytics, adapt your strategy, and stay up to date with the latest trends to maintain a competitive edge in the ever-evolving world of social media marketing.

Ready to scale your E-commerce Ad Campaign?

We've been doing this for some time now... So we know how to help businesses scale their brands sustainably. Schedule a free discovery call with our growth experts today!

let's talk

T. J. Jones 

CoFounder EmberTribe

TJ will help you uncover some of the best growth opportunities for your brand in the First Call.


With over 10 years of experience and 80 million in ad spend under our belts, we know how to guide businesses from fizzle to sizzle.

Seth Bunch-1
"Embertribe has been incredible to work with. Not only are they knowledgeable and the best at their craft but they care about you and your business. Highly recommend!"

Seth Bunch

Founder of Xylem Woodworks

Portrait Lisa FusionBelts
"I tried one company before you guys but you guys are better. And you're all good looking too."

Lisa Vigliorolo

Founder of Fusion Belts

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 45.01
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

Duncan Street

Co-founder, Qeepsake

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 49.01
“One of the things I love most about working with EmberTribe which has been a standout from working with other companies is that there's a level of ownership that the team has in what we're doing that you really feel like they care."

Cody Barbo

Cofounder, Trust & Will

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 57.01
"All around great team...The EmberTribe team really answered my technical questions without hesitation...Helped me understand where my business was lacking. It's hard to find companies nowadays that really go above and beyond."

Joey Hettler

Media and Marketing Coordinator at Altis

Grow Faster, Smarter with EmberTribe

If you are stuck on the half a million yearly revenue plateau, you need a growth agency that will get to know your business, audiences, and growth opportunities like the backs of their hands—and let you in on everything they learn. 

No secrets, no bull. Just making sparks fly together.

✅ Focused on revenue

Look elsewhere if you're looking for a new logo or brand identity via 200-page slide decks. Those marketing disciplines have their place, but they're not our focus. We've doubled down on growing sales and injecting our clients with cash flow.

✅ We move fast

The typical agency model moves slowly: endless meetings, thousands of email threads, lots of talk, but little action. EmberTribe is different. We know what it takes to grow fledgling brands into formidable empires: a hell of a lot of execution.

✅ Trusted by the best

We've been recognized by Facebook and Google as one of the top agencies in the world. We're a mentor to startups within Techstars, Y Combinator and regularly consult with programs at MIT and Harvard Business School. Now it's time to add you to our Tribe.

Okay, let's do this!

Book Discovery Call

You May Also Like

These Stories on Digital Marketing