Top 5 Digital Advertising Spenders in the US
Currently, the top five spenders in the United States are led by the retail businesses, followed by automotive businesses, financial services, telecommunications, and consumer packaged goods.
Retail stores are far and away the top digital advertising spenders, encompassing both brick-and-mortar and eCommerce businesses.
Projected Digital Ad Spend Increases
Mobile spending will grow by an impressive $50 billion by the end of 2022, and in that time digital ad spending is set to increase by a whopping $188 billion. And there’s a good reason for this increase.
There's a difference in the way marketers are reaping the return on their digital ad spend. Unlike conventional ads where you would cast a wider net in every possible place to attract your target market for awareness campaigns, digital ad spending is directed towards targeted marketing, and personalized campaigns. On top of that, before and after every campaign marketers have access to valuable insights and digital analytics that contribute to improving their strategy.
Where the Buyers are: Social Media
Knowing the traffic of social media platforms and the sort of campaigns you can run on them can help you make a killer digital ad strategy. Let’s check out the breakdown of where the users are by platform, and how advertisers can find them.
Source: Search Engine Journal
Instagram boasts a billion active monthly users. Its monthly advertisers are tallied to amount to 2 million. Where Instagram is becoming diverse in the sort of content you can upload like Instagram reels, the type of ads you can run on the social media platform offer freedom to a digital ad man’s creative process with video ads, carousel ads, stories, photo ads, collection ads, IGTV ads, shopping ads, and explore ads.
In the United States and Canada ,the number of active Facebook users has risen to 255 million active users every month. 😮 Depending on the objective of your campaign you can choose between image ads, video ads, carousel ads, carousel ads, and collection ads. Basically, you have serious options with this ads platform.
Snapchat enjoys 90 million active users on a daily basis in North America. The platform is dominated by 15 to 25-year-old users that make up almost half of the user base.
TikTok allows you to present your business in in-feed video ads, top view ads, branded effects such as filters and stickers. You can even do a hashtag challenge for your brand (pretty cool!).
However for all its hype amidst the pandemic, TikTok has yet to catch up. It has 800 million active users worldwide.
LinkedIn, the platform that most of us did not see making it in the big leagues of ‘social media’ sites has actually managed to garner more than 50 million users.
Pinterest has 343 million active users all over the globe. Pinterest thrives on its users creating boards and pinning images they like, helping the platform understand their preferences and being able to promote your brand’s aesthetic in the midst of images.