Schedule a call

Ready to scale?

Pick the service you need and book a free Discovery Call.

We've spent millions on Facebook and Google scaling fledgling brands into eCommerce empires. Now it's YOUR turn.

Digital Marketing Success in 2021: A Look Back at Trends & Predictions

Last Updated April 26, 2021

📖 This post is part of a blog series overview of The Digital Marketer's Almanac 2021, an essential guide for every marketing professional.  We will cover critical topics from this resource to help SaaS, eCommerce, and Lead Generation marketers think strategically about the year ahead.

At the end of last year we predicted some digital marketing trends for 2020, of course none of us could predict the reality that has so unprecedently rocked the globe…or the latest TikTok jingles. 

It’s that time of year to go down memory lane for 2020 and analyze the marketing trends and predictions that really had an impact on the year. 

More People are Using Mobile in 2021

More and more people began to use mobile to access the internet. In fact, ‘more and more’ is a vast understatement. 83% of adults in the United States alone became loyal social media app users and determined that mobile is just that more convenient than desktop. 

This also explains why mobile spend was on a rise this year as well, and how SMS marketing made solid headway as a digital marketing tool to watch. 

Personalization in Marketing Grows in Popularity

There’s a reason why what shows up on your Facebook feed is very different from what your colleague sees, even though you sit in the same office, are roughly the same age, and spend the same amount of time online. 

More and more marketers are relying on data and making good use of those analytics, the depth of which only digital platforms can provide. 

With analytics digital campaigns, we get to pick and choose who we want to talk to and who we don't even if they're in the same geographical location, as well as narrow down what matters to communicate with this audience. With such insight, marketers have been able to personalize their communication and really cut through the clutter when approaching the target market. 

What’s more, it means you invest in the demographic you know is for you with deeply personal messages, and not have to use costly approaches that cast a wide net with vague messages. 

Digital Spend Increased in 2020

Digital advertising spend exceeded conventional media two years ago and in 2020 it showed no signs of stopping. By the end of 2021 it is estimated to increase by 13%. But who was smart enough to get on this bandwagon this year? According to eMarketer stats the retail industry saw almost 22% shift, followed by the ever-evolving automotive industry. 

But that’s not all. 

Search advertising spending skyrocketed as well. These are campaigns with native ads, paid listings, SEO, and sponsored links. Next year their spend is projected to increase by $73.65 billion. 

The biggest thing that 2020 has shown us perhaps is that flexibility, adaptability, and creativity trump all. With businesses tethered to the edge, we noticed that the ones surviving were quick to make changes and implement them with a solution oriented approach. 

Find out more in our Digital Marketer’s Almanac 2021 🔎 

Almanac 2021-1


Whether you’re an eCommerce marketing novice, drafting your very first cross channel marketing campaign, or a total digital marketing pro, you’ll find critical information about new strategies and trends for 2021. 

Ready to scale your profits sustainably?

TJ Jones -  CoFounder EmberTribe (1)

T.J. Jones

CoFounder EmberTribe

TJ will help you uncover some of the best growth opportunities for your brand in the First Call.


With over 10 years of experience and 80 million in ad spend under our belts, we know how to guide businesses from fizzle to sizzle.

Seth Bunch-1
"Embertribe has been incredible to work with. Not only are they knowledgeable and the best at their craft but they care about you and your business. Highly recommend!"

Seth Bunch

Founder of Xylem Woodworks

Portrait Lisa FusionBelts
"I tried one company before you guys but you guys are better. And you're all good looking too."

Lisa Vigliorolo

Founder of Fusion Belts

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 45.01
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

Duncan Street

Co-founder, Qeepsake

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 49.01
“One of the things I love most about working with EmberTribe which has been a standout from working with other companies is that there's a level of ownership that the team has in what we're doing that you really feel like they care."

Cody Barbo

Cofounder, Trust & Will

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 57.01
"All around great team...The EmberTribe team really answered my technical questions without hesitation...Helped me understand where my business was lacking. It's hard to find companies nowadays that really go above and beyond."

Joey Hettler

Media and Marketing Coordinator at Altis

Grow Faster, Smarter with EmberTribe

If you are stuck on the half a million yearly revenue plateau, you need a growth agency that will get to know your business, audiences, and growth opportunities like the backs of their hands—and let you in on everything they learn. 

No secrets, no bull. Just making sparks fly together.

✅ Focused on revenue

Look elsewhere if you're looking for a new logo or brand identity via 200-page slide decks. Those marketing disciplines have their place, but they're not our focus. We've doubled down on growing sales and injecting our clients with cash flow.

✅ We move fast

The typical agency model moves slowly: endless meetings, thousands of email threads, lots of talk, but little action. EmberTribe is different. We know what it takes to grow fledgling brands into formidable empires: a hell of a lot of execution.

✅ Trusted by the best

We've been recognized by Facebook and Google as one of the top agencies in the world. We're a mentor to startups within Techstars, Y Combinator and regularly consult with programs at MIT and Harvard Business School. Now it's time to add you to our Tribe.

Okay, let's do this!

Book Discovery Call

You May Also Like

These Stories on Growth Marketing