EmberTribe Blog

14 March

How to Create More Content (In Less Time) QTT #15

March 14,2017 In Content Marketing, QTT By Josh Sturgeon

Summary

Most marketers feel like they’re falling short when it comes to their content creation output.

But most of us are doing it the hard way.

In today’s quick tip video, we’ll cover a simple framework for getting more mileage and from your...

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07 March

3 COSTLY Mistakes We See in Facebook Ad Accounts QTT #14

March 07,2017 In Facebook, QTT By Josh Sturgeon

Summary

We’ve audited SO many Facebook ad accounts. SO. MANY. It’s a big part of our process here at EmberTribe.

The goal is simple: find ways that you can make the campaigns more efficient and effective.

In today’s quick tip video we’ll share...

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28 February

How to Boost Match Rate For Facebook Custom Audiences QTT #13

February 28,2017 In Facebook, QTT By Josh Sturgeon

Summary

Custom audiences are one of the most powerful features of Facebook advertising. Being able to target a list of customers or leads opens up a world of opportunity for marketers.

We’ve used custom audience targeting to drive millions in...

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21 February

What Kind of Images Work Best For Facebook Ads? QTT #12

February 21,2017 In Facebook, QTT By Josh Sturgeon

Summary

The ad image is one of the most important elements of any advertising campaign, particularly on Facebook.

But what kind of images drive the most engagement?

We spent about $250k to find out. 

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14 February

How to start driving more qualified leads QTT #11

February 14,2017 In Copywriting, QTT By Josh Sturgeon

Summary

There’s nothing more frustrating than calling a lead only to find that they are a TERRIBLE fit for your product or service.

There's a hyper focus on optimizing for cost per lead, so much so that the quality of leads can be overlooked....

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07 February

How to Measure the Full Impact of Your Marketing QTT #10

February 07,2017 In Analytics, QTT By Josh Sturgeon

Summary

A little bit of information is a dangerous thing. As marketers, we run the risk of looking at surface level analytics to make important decisions.

Counting conversions isn’t enough.

In this video, we’ll look through how to take a larger...

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31 January

How to Boost Conversion Rates Using Feedback That’s ‘Hiding’ in Plain Sight QTT #9

January 31,2017 In Copywriting, QTT By Josh Sturgeon

Summary

Good news! If you want to improve your conversion rates, some of the answers are right under your nose.

In today’s quick tip video, we’ll cover how to step into the mind of your customers and more clearly articulate what they want.

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24 January

How to Scale Up Your Facebook Ad Campaigns Without Killing Performance QTT #8

January 24,2017 In Facebook, QTT By Josh Sturgeon

Summary

Facebook is a powerful advertising platform, but it doesn’t scale the same way as paid search.

In this quick tip video, we’ll demonstrate how you can best scale your ad spend without killing the performance of key metrics like cost per...

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17 January

How to Breathe New Life Into Your PPC Campaigns QTT #7

January 17,2017 In PPC, QTT By Josh Sturgeon

Summary

In order to scale your campaigns and avoid past mistakes, it's VERY important to keep track of what you're doing. This is why we plan ahead and keep track of our results using a "testing queue."

However, just keeping track is not enough....

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10 January

How to do Market Research Using Facebook’s Free Tools QTT #6

January 10,2017 In Copywriting, Facebook, QTT By Josh Sturgeon

Summary

There’s one thing that can make or break your marketing efforts and that’s how well you know your audience. You can’t put a price tag on knowing what makes your prospective customer tick.

This information used to be available to only...

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