Schedule a call
1.01-1x1px-Embertribe-(Client-Services)-AK-148968-preview
BOOK DISCOVERY CALL

Ready to scale?

Pick the service you need and book a free Discovery Call.

How to Reduce Friction and Increase Conversion Rates in a B2B Lead Generation Model?

We've spent millions on Facebook and Google scaling fledgling brands into eCommerce empires. Now it's YOUR turn.

Use Google Sponsored Promotion Ads to Steal Competition

Last Updated April 30, 2021

Google Sponsored Promotion ads, also known as GSP ads, can be a great additional source of traffic due to a low cost per click.

Since not a lot of advertisers tend to focus heavily on GSP ads, you can use this as an opportunity to reach more target prospects for your business.

The best way to take advantage of Google Sponsored Promotion ads

Target your complements and competitors.

Complements are businesses, partners, or software that your target audience uses as a complement to your product or service. For example, a complement to Aweber, GetResponse, or ActiveCampaign could be Instapage or LeadPages.

Competitors are the businesses that are in direct competition with your business or offering. For example, a competitor to Aweber would be GetResponse.

Ready to get started? Follow the steps below to create your first GSP ad.

How to set up a GSP ad

1. Create a new "Display Network only" campaign.

Go to your AdWords account and click on "Create a New Campaign," and click on "Display Network Only."

how to step by step gsp ads

2. Enter in a campaign name, click on "No marketing objective", select "All features", choose the location you want to target, your bidding strategy, and budget.

how to step by step gsp ads

3. Then, click on "Save and continue."

4. Next, enter an Ad Group name. This will be the name of either your complement or competitor.

5. Choose a max CPC bid.

6. Choose "Display keywords" for targeting, and enter in the website URL or your complement or competitor.

This is how you target users of your competitors and complements.

Essentially, you will be showing up as a Gmail ad whenever a user has received one of your complement or competitor emails.

step by step gsp ads

7. Next, click on "Narrow your targeting further (optional)" and choose "Placements" as your Targeting Method.

gsp ads

8. Search for "mail.google.com" and select that URL as a Placement targeting option.

This tells Google to show up only in Gmail inboxes.

gsp ads

9. Click "Save and continue."

10. Then, on the Ad Creation Page, click on "Skip ad creation."

There's no way to create a Gmail ad in this view. You'll have to create it in another place:

gsp ads

11. Once you're inside the "Ads" tab of your account, click on the red button "Ad" and "Ad Gallery" in the drop-down menu.

gsp ads

12. Click on "Gmail Ads".

This is where you will create your Gmail ads.

gsp ads

13. Click on "Gmail image template".

There are many different templates you can use for a Gmail ad, and what you pick is up to you.

For simplicity, we recommend choosing "Gmail image template".

gsp ads

14. Then, use the Ad gallery image template to fill in your ad content for:

  • Ad name
  • Display URL
  • Landing page
  • Logo
  • Advertiser
  • Subject
  • Description
  • Image

gsp ads

The best part about this is that you can split-test different variations of these.

15. Click "Save" and you're done!

To learn more about Google Sponsored Promotion Ads and the strategies behind it, book a call and we'll talk about employing new strategies for your business' growth. 

Ready to scale your profits sustainably?

LET'S TALK
TJ Jones -  CoFounder EmberTribe (1)

T.J. Jones

CoFounder EmberTribe

TJ will help you uncover some of the best growth opportunities for your brand in the First Call.

Testimonials

With over 10 years of experience and 80 million in ad spend under our belts, we know how to guide businesses from fizzle to sizzle.

Seth Bunch-1
"Embertribe has been incredible to work with. Not only are they knowledgeable and the best at their craft but they care about you and your business. Highly recommend!"

Seth Bunch

Founder of Xylem Woodworks

Portrait Lisa FusionBelts
"I tried one company before you guys but you guys are better. And you're all good looking too."

Lisa Vigliorolo

Founder of Fusion Belts

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 45.01
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

Duncan Street

Co-founder, Qeepsake

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 49.01
“One of the things I love most about working with EmberTribe which has been a standout from working with other companies is that there's a level of ownership that the team has in what we're doing that you really feel like they care."

Cody Barbo

Cofounder, Trust & Will

1199958010828334 - Embertribe (Internal Marketing) - 500x500 - SP - 57.01
"All around great team...The EmberTribe team really answered my technical questions without hesitation...Helped me understand where my business was lacking. It's hard to find companies nowadays that really go above and beyond."

Joey Hettler

Media and Marketing Coordinator at Altis

Grow Faster, Smarter with EmberTribe

If you are stuck on the half a million yearly revenue plateau, you need a growth agency that will get to know your business, audiences, and growth opportunities like the backs of their hands—and let you in on everything they learn. 

No secrets, no bull. Just making sparks fly together.

✅ Focused on revenue

Look elsewhere if you're looking for a new logo or brand identity via 200-page slide decks. Those marketing disciplines have their place, but they're not our focus. We've doubled down on growing sales and injecting our clients with cash flow.

✅ We move fast

The typical agency model moves slowly: endless meetings, thousands of email threads, lots of talk, but little action. EmberTribe is different. We know what it takes to grow fledgling brands into formidable empires: a hell of a lot of execution.

✅ Trusted by the best

We've been recognized by Facebook and Google as one of the top agencies in the world. We're a mentor to startups within Techstars, Y Combinator and regularly consult with programs at MIT and Harvard Business School. Now it's time to add you to our Tribe.

Okay, let's do this!

Book Discovery Call

You May Also Like

These Stories on Adwords